Alicia Keys chose the Los Angeles Memorial Coliseum as the stage to perform an anthem of liberation, strength, perseverance and faith to a worldwide NFL audience. Home to two Super Bowls (1967 and 1973), two Olympics (1932 and 1984), and a third Olympics to occur in 2028, the worldwide spotlight was once again cast on Coliseum for Keys’ performance of “Lift Every Voice and Sing.”

Keys’ mid-field piano performance was broadcast prior to the “NFL Kickoff Game” on the NFL Network, Sunday Night Football on NBC, and Monday Night Football on ESPN.


In a special behind-the-scenes video, the fifteen-time Grammy winner reflected “With all the people that were here with me today, we filled this stadium with love, with possibility, with endlessness, with power, strength, and music.”


Washington Post



The Sports Rush

Billboard – Coverage of Partnership with NFL, ROC Nation and Alicia Keys