The first outdoor wrestling match since 1952 took place at the Coliseum. The 11-match event, promoted by the Olympic Boxing and Wrestling Club, sold tickets for just $5, and featured headliners Freddie Blassie and John Tolos. The promoters ramped up anticipation (and ticket sales) by having Blassie and Tolos fight every Saturday night on Channel 13’s “Wrestling Theatre”, encouraging the wrestlers to play up their rivalry with taunts and other theatrics that would soon become synonymous with the sport. In the end, in front of a crowd of 17,847, Blassie triumphed over Tolos, making it one of the greatest show biz build-ups in televised wrestling history.