Director of Sales
Rachel Lamb joined the Coliseum in 2016 following the return of the Los Angeles Rams. In addition to supporting the General Manager, Rachel helps to establish new industry partnerships for potential business and sponsorship opportunities, and is also responsible for the communications, marketing and branding of the stadium. Always eager to uncover a story, Rachel serves as the resident historian and archivist for the Coliseum, researching the nearly 100 years of events that have taken place here, and documenting her research through the popular campaign, "On This Day in History at the Los Angeles Memorial Coliseum" as well as authoring a coffee table book showcasing the iconic stadium legacy. Rachel graduated from Michigan State University with a B.A. degree in Political Science, a post-graduate degree in Music Business and certified as a Paralegal through the American Bar Association. Rachel has worked in the entertainment industry for the past 15 years, including positions held at the House of Blues Sunset Strip, CBS Television, Showtime Networks, and Lionsgate. When she is not working, Rachel serves as the Executive Director for a nonprofit animal welfare organization called Hollywoof to the Rescue, which provides resources to the homeless and their pets living in Los Angeles.